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HotWire Marketing


HotWire Marketing Helps Birmingham Firm Launch New Software

ATLANTA, -- Atlanta-based HotWire Marketing is assisting Birmingham software firm Hubbard Systems launch its new Microsoft® .NET debt collections software, Colipso™. HotWire specializes in assisting technology firms create and implement their marketing strategies.

Hubbard Systems was looking for a marketing firm with extensive technology experience to help them with their product branding, strategic planning, and marketing program implementation when they engaged HotWire.

According to Kelly Schrupp, Hubbard Systems’ V.P. of Marketing, “We were looking for an agency who could help us accomplish our marketing goals and put into action our marketing plan.  Hotwire has assisted us with naming our new offering, Colipso; identity and branding for the software, and developing marketing launch plans.  At first I was a little concerned with using an out-of-town firm but in practice their Atlanta location has been a non-issue. I’ve been very pleased with both their strategic perspective and creativity.”

Greg Jones, Hubbard Systems’ CEO, has also been pleased with HotWire’s results, “It was good to find a firm with as much technology experience as they have,” said Jones. “We didn’t have to go through a lengthy education process to get them up and running. I believe we’ve been able to move faster as a result.”

HotWire Marketing was established in 1999 by Atlanta technology marketing veterans Margi Berbari and Stuart Graetz. Their client list includes a broad array of technology product and service businesses in such areas as software, wireless, healthcare, engineering, utilities, finance, and a number of other specialties.

About HotWire Marketing

HotWire Marketing helps technology firms get relief from their marketing pains. The firm’s involvement might be as comprehensive as a strategic plan – or as straightforward as a new brochure. Founded in 1999, HotWire Marketing’s principals have over 40 years of collective experience assisting small to mid-size technology firms identify and align their competitive advantages with their product positioning and messaging. The firm provides a full-range of marketing communications services. Learn more at




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