HotWire Marketing - Technology Marketing is our FORTE

Margi Berbari – Co-founder and President
Margi has been providing marketing consulting services since 1992. Since that time she has been helping technology firms develop and implement marketing plans. Her over twenty years experience includes eight years with Texas Instruments in various marketing and sales positions.

She has experience in a wide variety of technical areas such as e-commerce, Internet-based offerings, telecommunications services and products, computer-aided design, artificial intelligence, global positioning systems, and process control.

Margi holds an MBA from Georgia State's Executive MBA program and was an adjunct faculty member of Kennesaw State University where she taught introductory marketing.


Stuart Graetz – Co-founder and Vice President
Stuart also has more than twenty years of experience in developing and managing marketing programs for technical services and products. In addition to writing a number of strategic marketing plans, he has written promotional copy for advertising, brochures, direct marketing, video presentations and other marketing communications tools. He has written a number of technical white papers as well as ghost-written feature articles on clients’ offerings.

Prior to co-founding HotWire Marketing, Stuart headed up the marketing efforts at Southern Engineering. His areas of expertise include technical/engineering consulting services, electric utilities, software, computer-aided design services, and other technical fields. He has performed consulting assignments for software firms, web-based application providers, consulting organizations, trade organizations, and service firms. He has authored a number of articles on various marketing topics.

Stuart holds Bachelors degrees from the University of Georgia in English and Journalism and an MBA from Georgia State University with a concentration in Marketing.